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Graffigna Responsibility

Graffigna and all companies within the Pernod Ricard group carry on a long-standing tradition of dedication to responsible drinking. Through a broad range of initiatives, often in partnership with a wide range of organizations, including industry associations, regulators and public authorities representatives, Pernod Ricard and its affiliates are deeply committed to promoting responsible drinking and discouraging misuse of our products.

As a consequence of our commitment to promoting responsible drinking, we hope you understand that we expect that fans will not post any comments, photos, videos and other types of content
("Post") which:

  • ⦁ Features any people who are or appear to be under the legal drinking age, including featuring any people who are associated with drinking, who are not, or who do not look, over legal drinking age;
  • ⦁ Is made by someone under the legal drinking age;
  • ⦁ Encourages underage purchase or drinking of alcoholic beverages or illegal, irresponsible or immoderate drinking;
  • ⦁ Promotes over-consumption or condemns or criticizes in any way anyone who chooses not to drink alcohol;
  • ⦁ Portrays irresponsible drinking in a positive light or associates drinking with driving, operating any kind of machinery or engaging any kind of dangerous activity;
  • ⦁ Implies alcoholic beverages have any physical, psychological, intellectual benefits or contributes to sexual success;
  • ⦁ Implies alcoholic beverages gives confidence or helps to overcome individual or social problems;
  • ⦁ Glorifies the alcohol strength, relatively high alcohol content or intoxicating effect of a drink;
  • ⦁ Mentions drinking alcohol in relation to any kind of illegal, antisocial, dangerous, aggressive or violent behaviour.

Should your Post be not compliant with the here above, you understand that we will remove it.

We believe responsible drinking is consistent with the maintenance of a balanced and positive lifestyle for most adults who choose to drink.

For more information on our commitment for responsible drinking, please
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